It all started when a dreamer cat met a business cat. Lambert, our co-founder and longtime foster dad, was fostering kittens when he wondered:
“Why is all of the cat stuff stuffed in the back of the pet store? Are cat beds and bowls even designed for cats? And most important, why is it so hard for me to figure out what’s in my cat’s food?”
Walking into a big box pet store made him feel like a second-class pet parent. And after talking to other cat persons, he realized a lot of us felt the same way.